The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business.
Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.” “Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page” said Elizabeth Rutledge, Chief Marketing Officer, American Express. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack,” which TikTok users can add to their content.
#Tiktok sounds for small business how to
Lifestyle creators Anna Sitar and Sofia Bella along with small business owner Brandon Blackwood will teach small business owners how to use TikTok as a search engine leverage sounds, trends, hashtags and communities and how to drive engagement with users. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at /ShopSmallAccelerator on how their businesses can stand out on the platform. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. NEW YORK-( BUSINESS WIRE)-American Express (NYSE: AXP) today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season.
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